What is Santa Rosa Fresh?
Santa
Rosa Fresh™ is the trademark brand name for fruits, vegetable, meat grown right here in Santa Rosa County. The Agribusiness Committee of Santa Rosa
County and TEAM Santa Rosa Economic Development
Council, Inc administer this trademark. Main Street Milton manages Riverwalk Market, a farmer's market in downtown Milton, as the primary local outlet for Santa
Rosa Fresh™ products. Farmers are certified as being Santa Rosa County growers or ranchers through the Santa Rosa County / University of Florida-Institute of Food and Agricultural Sciences Extension office. Once certified, the grower or rancher can market their locally grown produce under the trademark brand Santa
Rosa Fresh™.
Why buy local produce?
Buying local produce provides many benefits to your family, to local farmers and ranchers and to your whole community.
How you benefit:
Locally-grown products are fresher and taste better. Fruits and vegetables are able to ripen longer and are picked when they are at their peak quality. When your family buys Santa Rosa Fresh™ products you are buying from friends and neighbors in your community.
How farmers and ranchers benefit:
Farmers and ranchers are selling directly to your family, the consumer; they are able to cut out the "middleman" and the long trip on the freeway. Farmers and ranchers are able to provide a safe and reliable food supply without all the "middleman" expenses. The farmers and ranchers most precious asset is their land. Buying locally adds value to that asset, making it more valuable and assures its sustainability for generations to come.
How the community benefits:
When your family buys locally-grown products, our food supply becomes safer, more self-sufficient and more reliable. We no longer are at the mercy of producers half a country away and sometimes half a world away. Our community becomes less vulnerable to global disruptions in the food supply.
We improve our environment when we buy locally. We are no longer so reliable on long haul transportation for our meals. Open land is preserved because land that is providing food is more valuable and vibrant, making it an asset to the owner and the surround community.
Selling and buying Santa
Rosa Fresh™ products at the Riverwalk Market provides a venue for educating the public. Booths at the market provide information concerning healthy eating habits, better nutrition and healthier food preparation techniques.
The most important benefit in buying local is the relationship formed between your family and the farmers and ranchers. These relationships are what build a community and provide the strength that binds people together.
CONTACT US
| Chris Wilcox Agribusiness Manager TEAM Santa Rosa EDC, Inc. 6491 Caroline Street, Suite 4 Milton, FL 32570 (850) 623-0174 office (850) 623-5932 fax Email: cwilcox@teamsantarosa.com |
Wanda Enfinger Riverwalk Market Manager Program Manager, Main Street Milton (850) 626-6246 office (850)626-6230 fax Email: mainstreetmilton@bellsouth.net |
For more information on using Santa Rosa Fresh™, contact Chris Wilcox.
www.santarosafresh.com
www.riverwalkmarket.com
Links to the Community
Santa Rosa County Chamber of Commerce